TRUM. AGENCY

MV "GIUA DAI LO DONG TAY"

2021

VISION & MISSION

Artist Overview

UYEN LINH FIRST ROSE TO FAME AS THE "VIETNAM IDOL" SEASON 3 CHAMPION IN 2010 AND WAS WIDELY REGARDED AS A GEN X DIVA. OVER THE YEARS, SHE MAINTAINED HER STATUS THROUGH CONSISTENT PERFORMANCES AND DEEP, EMOTIVE VOCALS. WITH THE RE-RELEASE OF "GIUA DAI LO DONG TAY", UYEN LINH MADE A STRATEGIC MOVE TO RECLAIM HER PRESENCE AMONG NEW-GEN LISTENERS—REASSERTING HER LEGACY THROUGH A REFRESHED AND EMOTIONALLY RESONANT RENDITION.

AT TRUM., WE SEE THE ENTERTAINMENT INDUSTRY AS A COMPETITIVE YET REWARDING SPACE WHERE METICULOUS STRATEGY, PROFESSIONAL EXECUTION, AND STRONG BRAND IDENTITY ARE ESSENTIAL. WITH THE RIGHT INVESTMENT AND PREPARATION, BRANDS AND ARTISTS CAN UNLOCK EXTRAORDINARY OPPORTUNITIES.

Project Launch Context

THE MUSIC MARKET IN MAY IS BUZZING WITH THE RETURN OF BIG NAMES LIKE DEN VAU, SOOBIN HOANG SON, AND EMERGING YOUNG ARTISTS ASSERTING THEIR POSITIONS IN THE VIETNAMESE MUSIC SCENE. THESE ARTISTS BRING FRESH ENERGY WITH BOLD MUSICAL EXPERIMENTS AND DYNAMIC PERFORMANCES. THE MAY MUSIC SCENE IS NOT ONLY A COMPETITION OF HIT SONGS BUT ALSO AN OPPORTUNITY FOR ARTISTS TO EXPRESS THEIR UNIQUE MUSICAL IDENTITIES, CREATING A DIVERSE AND RICH MUSICAL LANDSCAPE.

AT TRUM., OUR MISSION IS TO EMPOWER ARTISTS WITH STRATEGIC DIRECTION AND PROFESSIONAL EXECUTION. WITH A PASSIONATE AND CREATIVE TEAM, WE CRAFT IMPACTFUL CAMPAIGNS THAT ELEVATE THEIR BRAND AND MAXIMIZE THEIR POTENTIAL.

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BEST SONG OF 2021 ON APPLE MUSIC

SCOPE OF WORK

Promoting Artists’
Music Products

IN THIS SPECIFIC CONTEXT, WE CAME TO THE ISSUE "HOW CAN WE REVIVE A PREVIOUSLY SUCCESSFUL SONG AND TURN IT INTO A ROMANTIC ANTHEM BLENDING CURRENT UNDERGROUND AND HIP-HOP TRENDS?" TRUM. PROPOSE A STRATEGIC RELEASE PLAN INCLUDING THE CREATION OF A NEW MUSIC VIDEO FOR THE REVAMPED VERSION OF “GIỮA ĐẠI LỘ ĐÔNG TÂY,” FEATURING A FEMALE ARTIST WITH STRONG VOCAL TECHNIQUE AND AN EASY-TO-LISTEN-TO STYLE. THE NEW VERSION WILL TARGET GEN Z AUDIENCES. FURTHERMORE, POSTING A SHORT VERSION OF THE MV ON TRUM.’S FANPAGES TO REIGNITE THE AUDIENCE'S MEMORIES OF THE SONG AND ENCOURAGE THEM TO REVISIT AN OLD FAVORITE. LAST BUT NOT LEAST, SEEDING THE NEW VERSION AND MV INTO MUSIC GROUPS TO SPARK DISCUSSIONS AND ENGAGEMENT AROUND THE UPDATED TRACK AND VIDEO FOR “GIỮA ĐẠI LỘ ĐÔNG TÂY.”

A CREATIVE AGENCY PLAYS A CRUCIAL ROLE IN SHAPING THE BRANDING AND STRATEGY OF A MUSIC PROJECT. BY DEFINING THE ARTIST’S UNIQUE IDENTITY, THE AGENCY DEVELOPS A COHESIVE VISUAL AND NARRATIVE DIRECTION THAT RESONATES WITH THE TARGET AUDIENCE. FROM CRAFTING A COMPELLING BRAND STORY TO DESIGNING ALBUM ARTWORK, SOCIAL MEDIA CAMPAIGNS, AND PROMOTIONAL MATERIALS, THE AGENCY ENSURES A CONSISTENT AND MEMORABLE PRESENCE. ADDITIONALLY, STRATEGIC PLANNING HELPS POSITION THE MUSIC EFFECTIVELY IN THE MARKET, LEVERAGING AUDIENCE INSIGHTS, DIGITAL MARKETING, AND PARTNERSHIPS TO MAXIMIZE REACH AND ENGAGEMENT.

MUC TIM
Uyen Linh's soulful and powerful voice contributes to Hua Kim Tuyen's song being more sublime and easier to touch people's hearts. This is also the first time the female singer performed the most satisfying composition in the career of musician Hua Kim Tuyen.
SAI GON GIAI PHONG
Uyen Linh's powerful and emotional voice makes the song gently touch the audience's hearts. The MV is currently receiving many positive responses from the audience.
VIET NAM NEWS
Several famous spots in and around the central city of DA NANg feature in GIUA DAI LO DONG TAY (On the East-West Boulevard), the latest music video of singer Uyên Linh, winner of Vietnam Idol 2010.